Sara's RAFEEQI
Team mission: a story about the sea — Sara writes the hero.
Lifelong AI companionship, governed by parents
RAFEEQI begins as a parent-governed companion for your child and grows across devices, languages and life stages — from first words to lifelong support.
Founding cohort forming — parents, educators and partners.

Meet RAFEEQI
An early look at RAFEEQI's character. Spin the starter model, then imagine the same friend in an app, a plush toy or a robot.
Drag to rotate · scroll to zoom
✦ Sara asks in Arabic. RAFEEQI answers in the language her family chooses — Arabic, English, or both.
لماذا السماء زرقاء؟
Great question, Sara! Sunlight carries many colors, and the sky scatters the blue ones the most. Shall we try a tiny experiment together?
👁️ Parent insight · Sara explored: nature & light · Curiosity growing in: science · No conversation transcript shared.
The vision, on screen
Concept film and product visuals from our design studio — the companion, the plush, and the family experience we are building.
Toy manufacturers & hardware partners: we are selecting launch partners for the plush and robot lines.
Partner with usOne companion, many forms
Choose an age to see the forms RAFEEQI takes and what it focuses on.
Gentle voice play, feelings named out loud, and first letters — always inside parent boundaries.
App
Warm, simple conversations with full parental controls
Plush Toy
A huggable friend for bedtime stories and songs
Parent Intelligence
Parents see patterns and set boundaries without reading every private moment.
Family Vault
Parents can add names, routines, values and family stories, so the companion feels like yours.
Web AR learning
Four learning games already run in your browser — colors, shapes, math and words.
📷 Camera frames are processed on this device and never uploaded.
RAFEEQI × RAFEEQI
Two RAFEEQIs can run a shared mission for siblings or friends — a story quest, a math race, a tidy-up challenge — with parents seeing every step.
Sara's RAFEEQI
Team mission: a story about the sea — Sara writes the hero.
Omar's RAFEEQI
Omar draws the map. Finish together → family reading badge.
Growing autonomy
Naming feelings, first words, gentle play
Reading together and endless why-questions
Projects, hobbies and healthy screen habits
Study support, life skills and more privacy
A personal AI that remembers the whole journey
A global platform
RAFEEQI launches with native-quality Arabic and English — one identity across both, not a translated afterthought.
Available at launch
Exploring next
Safety & privacy
RAFEEQI is designed to align with COPPA and GDPR-K principles and regional MENA and GCC data-protection frameworks. We say "designed to align" — certifications come after independent audits, and we will not claim them before that.
📷 Camera streams for AR never leave the device.
✅ Stays on the device
☁️ Reaches our cloud today
The founding cohort of parents, educators and partners gets early access and a real voice in what we build.
Founding cohort forming — parents, educators and partners.